The book, printed in italy with premium materials and construction, features commentary, reproductions. Unity, technology, pioneering achievementthats what nasa is all about. Intro by designer richard danne, essay by christopher bonanos, and the exclusive neverbeforereleased original presentation. The book its self is a very high quality soft touch hardcover with beautiful glossy scans of the original nasa graphics standard manual from 1975. A reprinting of the 1975 guide to the nasa visual ide. Based on a rare original copy of the original manual they discovered in the basement of the design firm at which they both work, pentagram. Inside the rise and fall of nasas beloved worm logo wired. Nasa s awesome graphics standards manual is now free to download jesse reedhamish smyth last week, we told you the dramatic story of the rise and fall of the worm, nasa s glorious logo from the. The nasa graphics standards manual by richard danne and bruce blackburn is throwback to the time when the eponymous agency was defining the cutting edge of science and exploration.
Nycta standard medium was designed by nick sherman in 2014 specifically for this book. As designers ourselves, we value high quality books. Nasas awesome graphics standards manual is now free to. Wrapped in a metallic silver cover, the design anthology consists of 229 aesthetically striking pages each spotlighting a different variation of. The nasa graphics standard manual was no longer needed, and many copies were lost.
Get the latest updates on nasa missions, watch nasa tv live, and learn about our quest to reveal the unknown and benefit all humankind. Nasa graphics standards manual the national aeronautics and space administration design program is a modernist vision for an optimistic future. It is the official policy document regarding nasa identification use of logotype. This is a scan of the original book published in 1976. A rendering of what the nasa graphic standards manual could look like as a hardcover book. The book includes 200 pages printed on premium paper by a press in italy. Nasa graphics standards manual mid 1970s national university of singapore identity. Nasa graphics standards manual goodreads share book. Ever wondered what standards were for nasa graphics in the 1970s. The success of the nycta manual made way for a second project and we were overjoyed to learn that it would be a similar execution for a reissue of the 1975 nasa graphics standards manual a comprehensive work by richard danne and bruce blackburn which among other sweeping brand changes ushered in nasa s iconic worm logotype. Graphics standards manual, listed in sequential order, are officially in effect as of january 1, 1976. The above image is only one of the gems found therein.
Nasa is known among design nerds as having a futuristic style and one of the original graphics manuals of any government agency. From reprinted graphics standards manuals to new compendiums of archival work, our titles always aim to make great design available to all. Nasa graphics standards manual reissue now on general release. A fullsize reissue of the nasa graphics standards manual. This collection of essays, original manual scans, and 35mm slide reproductions brings to life the retro guide made so many years ago. Im about to create my first branding guidelinespress book for a logo i created for a radio station.
A specialized graphic design bookstore comes to brooklyn. Using highresolution scans of the original book, over twohundred manhours were spent in recreating and remastering the original drawings with very fine details. This replica edition features a foreword by richard danne and an essay by christopher bonanos. Jesse reed and hamish smyth of pentagram are reissuing nasa s 1975 graphics standards manual, which introduced the world to the logo known as the worm. The book features a foreword by richard danne, an essay by christopher bonanos, scans of the. National aeronautics and space administration nasa. Now anyone can own nasas fabled 1970s graphics manual. Two graphic designers are trying to preserve nasas famous. Remastered edition is a modern spin on the original nasa graphics standards manual published in 1976 and puts it into a new and clean format. The nasa graphics standards manual, by richard danne and bruce blackburn, is a futuristic vision for an agency at the cutting edge of science and exploration. Nasa insignia standards supplement, november 1993, np212.
The 220page book is a recreation of the 1970s original. All images of the 1975 nasa graphics standards manual, 1974 presentation to nasa, and the managers guide to nasa graphics standards contained in this edition have been scanned from the private archive of richard danne. The nasa graphics standards manual, first published in 1976, defined a new identity for the space agency, as led by the nasa worm. National aeronautics and space administration graphics. My experience has shown that, in order to succeed, a program which departs. In 1995, the nasa systems engineering handbook nasa sp6105 was initially published to bring the fundamental concepts and techniques of systems engineering to the national aeronautics and space administration nasa personnel in a way that recognized the nature of nasa systems and the nasa. Our mission is to archive and preserve artifacts of design history and make them available to future generations. Standards manual is an independent publishing imprint founded by designers jesse reed and hamish smyth in new york city in 2014.
The nasa history office also has a variety of books. Brand identity style guide documents logo design love. Reissue of the 1975 nasa graphics standards manual. Scanned samples of the graphics standards manual contained in this publication were used as the basis of the redrawing. The work was accepted and would be contained in a ring binder titled the nasa graphics standards manual, an extensive document that included instructions on designing every aspect of nasa s new identity from letterheads to space shuttles.
As an independent publisher, we produce our books using only the. So began the introduction to nasas thennew style guide, the nasa graphics standard manual, issued in january 1976 with an introduction by nasa administrator richard truly. The pdf version promises to be a great way geek out alone in your. Nasa graphics standards manual by national aeronautics and. Nasa printing, duplicating, and copying management handbook. The manual was 90 pages of graphic directives that showed nasa employees how to.
Nasa 1976 nasa graphics standards manual as some of you already know, im a little obsessed with finding vintage design materials, especially graphics manuals like this one for the 1976 montreal olympics. The nasa history office also has a variety of books on subjects. Letter spacing, kerning, and the quirks of standard medium were all retained and precisely match those specified in the manual. Housed in a special antistatic package, the book features a foreword by richard danne, an essay by christopher bonanos, scans of the original manual from dannes personal copy, reproductions of the original nasa 35mm slide presentation. A 40yearold book that gave rise to one of nasa s most iconic logos is being launched back into print using kickstarter. Nasas 1975 graphics standards manual is reissued via.
Available on best made companys web shop, the nasa graphics standards manual is the ideal gift for graphic design buffs. It is an exhaustive presentation of visual identity from letterheads to the markings on the space shuttle discovery. The logo often referred to as the worm evokes qualities of unity, technical precision, scientific capabilities and uniqueness. Last week, we told you the dramatic story of the rise and fall of the worm, nasas glorious logo from the 1970s. The republished nasa graphics standards manual from the kickstarter campaign promises to be a real hardback conversation piece. Buy nasa graphics standards manual on free shipping on qualified orders. It will be great to see how so many other designers and brands. Housed in a special antistatic package, the book features a foreword by richard danne, an essay by christopher bonanos, scans of the original manual from dannes personal copy, reproductions of the original nasa 35mm slide.
After the smashing kickstarter success of their first release about the new york city transit authority, standards manual turned their eyes toward putting together a book to document the elusive but legendary nasa graphics standards manual. The manual gave them the same visual language to speak with nasa. Even though this graphic identity is now longer used by nasa as its primary one, the worm is a wonderful example of design done well in the governmental context. So you can imagine how far ahhhh, design guidelines, how i love thee. Even though the nasa graphics standard manual has since become a free pdf on the nasa website youre welcome if you didnt know, the hard copy is still really nice to have on your shelf or coffee table. Go download the nasa graphics standards manual right now. It is the official policy document regarding nasa identification use of logotype, communication in general and sets the tone and level of quality for all nasa graphics. Nasa graphics standards manual blog need supply co. These icons joined us in the rare book room to discuss a bygone era, from the jumpsuits, to the signage, to the shuttles themselves. The nasa graphics standards manual by richard danne and bruce blackburn is a futuristic vision for an agency at the cutting edge of science and exploration.